Tag Archives: new economy

The Popcorn Effect

18 Mar

I often get asked by people that are new in business how to remain profitable in a down economy. To answer that question, let’s take a lesson from the Great Depression. Prior to the Great Depression movie theatres were luxurious buildings with grand, elegantly designed lobbies that rivaled the fanciest opera houses. What people do not know today is that the richly designed lobbies did not include concession stands.

What changed? The decade of the 1930s drove most Americans into dire financial straits.  People could no longer afford the relatively high price of a theatre ticket and movie houses were closing in droves. Some innovative theatre owners discovered that if they lowered the price of admission and sold an inexpensive snack, more people would come.

What was the solution? Popcorn! Popcorn is very inexpensive to make. The popcorn that you pay $5.00 for costs the theatre only 50 cents to make. The popcorn is served in an overstuffed bag or gigantic bucket to make the perceived value greater than it actually is. They also discovered that the more salt that you add to the popcorn, the larger the drink people will buy. To this day, far more money is made at the concession stand than on admission tickets (billions of dollars).

To thrive in business in today’s economy, you have to find your popcorn. You don’t have to try to create a totally new industry. You have to find a way to extract maximum profits from a market that people already have an affinity for. You have to find ways to overcome the financial barriers that would prevent people from buying, draw them in with perceived value, and make them feel comfortable with upsells, cross sells and side sells. They have to feel happy spending more money on your popcorn than the cost of admission. 

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Knock, Knock… Who’s There? OPPORTUNITY!

19 Apr

Greetings Insider:

It’s amazing how the mind works. You know you are not happy with your current financial situation, and you know that if you do the same things you did last year your financial situation is not going to get better… as a matter of fact, it will probably get worse. Yet, you still find yourself creating excuses why you aren’t willing to sacrifice two hours of your time to find out exactly how you can turn your financial situation …around. This is insane, especially when there is nothing to risk and a world of OPPORTUNITY to gain.

I know it’s not easy to make changes, even if the changes are good for you, and I know having a job and a family is tiring. Before 2004 I was in the same boat as you. I had a job that didn’t quite meet my expenses, family obligations and zero energy left at the end of the day. It wasn’t until I was sick and tired of working hard just to not have enough that I was able to take the right action, connect with the right people, and walk away from being broke and miserable forever.

I want to share with you the hard fought knowledge that I gained while turning my life around from having a $45,000 debt and a dead end job, to retiring at age 36, acquiring millions of dollars worth of real estate, several successful businesses and the comfort in knowing that I will never have to have another job in my life.

I hope you don’t have to hit rock bottom before you decide to take action, but if you can find just one good reason to drag yourself to this workshop I’m offering on Wednesday (4/20) at 7pm (If you absolutely can’t make Wednesday, I have one more date on Saturday 4/23 at 1pm). I’m holding nothing back in this truth revealing workshop about how wealth is really created and how you can cash in on the trillions of dollars being left on the table because others haven’t cracked the code to profiting in this new economy.

Multilevel marketing will not solve your problem! Dumping money into a 401K or Roth IRA is not the answer! And trying to acquire properties using short sales or REO’s is not the solution either! To find out how REAL money is being made, register for this powerful workshop “Insider Secrets to Financial Freedom” at 216 Greene Avenue in Brooklyn on Wednesday, April 20th at 7pm .

For information as valuable as this, you could easily expect to pay a thousand dollars or more. But I’m offering it to you absolutely FREE so don’t waste time registering. Warning: Because of space constraints, this offer is limited to the first thirty people to respond. (This email is going out to 278 people. So, register immediately by emailing me back right now or calling 718-622-2271 to secure your seat!)

I can’t force you to come. It’s always going to be your choice whether you get wealthy or not. To be honest, making lots of money and having plenty of free time isn’t for everyone. Some people need to work for someone else for the rest of their life. Only you know if you are ready… If you are ready, then call now or email me. I look forward to sharing in your success.

SUCCESS!!!!!!
Heru Nekhet
Taking Ordinary People From Rags to Riches

PS – If you could discover how you can quit your dead end job and have a steady stream of income for the rest of your life, it’s certainly worth two hours of your time. But since you may still be skeptical, I’m going to guarantee that this workshop will absolutely blow you away. If you don’t agree that his is the most mind blowing workshop you have ever attended, I’ll give you a crisp $20 bill for wasting your time.

PPS – Feel free to pass this on to family and friends

Insiders Group, Inc.
216 Greene Ave., B’klyn, NY 11238
718-622-2271
http://www.InsidersGroup.com

Insider Secrets – Globalization’s Effect on the USA’s Economy

28 Mar

In this latest video, I respond to to viewers questions about the current job market (and lack thereof of jobs) and how the expanded globalization effects all Americans as well as what you can do to enhance your attractiveness to employers.

Have your own questions that you want answered? Submit them and and get valuable financial advice by emailing me at Heru@Insidersgroup.com or to my Twitter page – twitter.com/HeruNekhet

Heru Nekhet
President, Insiders Group Inc
www.InsidersGroup.com

Insider Secrets – Q&A 3/11/2011

12 Mar

In my latest Q&A, I share why keeping your money in the bank is a losing proposition to you regardless of the interest accrued & why investing in gold coins isn’t really as valuable as advertised.

Feel free to comment and to submit questions of your own to: Heru@insidersgroup.com
or to his Twitter account at – Twitter.com/HeruNekhet

Heru Nekhet
Foudner & President, Insiders Group Inc.

www.InsidersGroup.com

Insider Secrets – Q&A 1/21/2011

21 Jan

Check out the first of my new ongoing Question & Answer (Q&A) series from questions I get from my email and Twitter followers. The first edition is hosted by legendary radio broadcaster Wayne Gillman (WBLS, WLIB – NY)

Enjoy…and let me know what you think.

Heru Nekhet
President, Insiders Group Inc
www.InsidersGroup.com