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Men and Women on Money: Dual Surveys Reveal Surprising Differences

26 Jul

By Eamon Murphy

So it seems two out of five of men wouldn’t mind sitting down with Warren Buffett and listening as the avuncular Oracle of Omaha dispenses bon mots like, “Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.”

That’s according to AskMen, a division of News Corp’s (NWS) IGN Entertainment that advertises itself as “the leading men’s lifestyle website.” On Tuesday, AskMen unveiled the results of its Fourth Annual Great Male Survey. To complement this study, AskMen partnered with women’s mag Cosmopolitan to create a Great Female Survey, a kind of online poll-Bride of Frankenstein. Together, these surveys comprise “the ultimate guide on how men and women think in 2011,” culled from more than 80,000 respondents, according to a press release. The combined poll has been approved by Ipsos-Reid, Canada’s largest market research and public opinion polling firm; read on for some of its more striking results.

    • “If men could ask for financial advice from one person,” the survey reports, “40% said it would be Warren Buffett. Next highest: 25% of men said they would look to their fathers for advice, 19% said Donald Trump, and 10% said Jim Cramer. Only 6% percent said that they would turn to Suze Orman for help.” A mix, then, of mild sexism, moving nostalgia, and extreme starstruck-ness. (Trump, of course, has seen his share of business bankruptcy, but maybe men figure that’s just capitalism — creative destruction and so on. Cramer, too, has made some questionable calls.)
    • Fully 77% of men think women put too much value on a man’s financial worth. What’s somewhat strange is that 82% of women agree.
    • Good news for sex equality — although, weirdly, women are slightly lagging men: “85% of men said that they would be okay with having a partner who makes more money than they do, and 73% of women say that they would be okay with having a partner who makes less than them.” Perhaps that’s a sign of our hard economic times.
    • Somewhat puzzling news, given that women tend to live longer: “45% of men have a plan for retirement and either are currently saving or will start saving for retirement soon.” But only 21% of women have any plan, and 45% of women surveyed said they “have not even thought about retirement.”
    • Maybe that discrepancy relates to a sex-correlated difference in retirement expectations: 34% of women think they’ll only need savings of $500,000 to retire comfortably. By contrast, 46% of men think they’ll need between $1 million and $2 million.
  • Finally, the survey’s most counter-intuitive result: “43% of women think that a beautiful house is the ultimate status symbol, while only 26% chose having a successful partner. On the other hand, men ranked ‘family’ as their number one choice (39%).”
Reprinted from An AOL Money & Finance Site

http://www.dailyfinance.com/2011/07/26/men-and-women-on-money-dual-surveys-reveal-surprising-differenc/

 

Children of Gen Xers Are Key Brand Influencers

21 Jul
Children of Gen Xers Are Key Brand Influencers
JULY 18, 2011
Family affects Gen X shopping habits

Gen X shoppers are significantly influenced by their families when choosing brands and making purchase decisions both online and in-store. Children especially have a major role when Gen X consumers decide what to buy.

In March 2011, Experian Simmons asked US adult internet users about the primary factors that affect their shopping behaviors and attitudes. Those ages 35 to 44 overindexed in a number of influences, several involving their children.

For instance, when asked whether their children had a major effect on the brands they choose, Gen X shoppers were 32 percentage points more likely than the average consumer to say yes. Shoppers in this age group also tend to be affected by their children’s requests for certain items. But kids could also be a burden for purchase decisions, if they asked for too many nonessential items.

A study on American consumers conducted by GfK MRI and published in June yielded similar results. Indexing at 25 points above average consumers, Gen X shoppers tended to be more influenced by their children in brand selection than adults overall.

Both studies found that coupons and family are influential factors for Gen X shoppers. Consumers ages 35 to 44 are more inclined to try new brands and stores if they have a coupon. Gen Xers enjoy shopping with their significant others and family, as they play an important role in shaping their brand opinions.

According to the US Census Bureau’s “Current Populations Survey,” more than 60% of the Gen X population is married and a comparable percentage has children under the age of 18. Given the importance family and children play in Gen Xers’ purchase decisions, marketers should make sure their branding appeals to the entire family. Promotional offers and coupons would also appeal to Gen Xers, who are frequently seeking opportunities to save additional money.


©2011 eMarketer Inc. All rights reserved. http://www.emarketer.com

The Divergent Demographics of Groupon and LivingSocial

29 Jun

JUNE 22, 2011

Targets, advertising strategies vary

Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising.

The comScore analysis found that LivingSocial had an edge among East Coast-based users, while Groupon had more of a foothold among Midwest and West Coast-based consumers. This may not be all that surprising as LivingSocial is headquartered in Washington, D.C., and Groupon is based in Chicago.

Beyond the geographic divergence, each provider appears to attract different types of users. comScore found that internet users under 45 leaned toward Groupon, while those ages 45 and older skewed more in favor of LivingSocial. Those ages 12 to 25 underindexed on usage of daily deal sites in general, but underindexed less strongly on Groupon. Both sites were used by women more than men.

But Nielsen found the opposite age skew when it examined the sites’ demographics in March 2011. That analysis found that 33% of LivingSocial visitors were ages 21 to 34, compared to 25% for Groupon, while 51% of LivingSocial visitors were ages 35 to 64, vs. 57% for Groupon.

However, Nielsen also found that visitors to both sites were similar in that nearly two-thirds were female and that their visitors were more likely to be affluent and better educated than the average internet user. In contrast to comScore’s May analysis, LivingSocial’s visitors trended younger, slightly more affluent and more highly educated than Groupon’s. In addition, Nielsen found visitors to LivingSocial 49% more likely than the average American online to earn $150,000 or more, while Groupon’s visitors were 30% more likely.

Rewinding to February 2011, Morpace found that the plurality of Groupon users, 40.2% , were 18 to 34 and that less than a quarter were 55 or older.

The dynamic nature of users opting in and opting out of Groupon and LivingSocial’s emails may, in part, be responsible for driving changing user demographics from month to month. This is a plausible scenario given consumers’ fickle spending behaviors and the services’ monthly churn rates.

In April, Groupon’s churn rate was 18% while LivingSocial’s was 22%, according to comScore. As of Q1, Groupon had about 83 million subscribers compared to LivingSocial’s 26 million.

The larger site has an edge with consumers in terms of awareness, according to research from Bloomberg and YouGov.

Where advertising is concerned, while neither Groupon nor LivingSocial skimps on spending to attract users, they place a different emphasis on how they promote their deals.

The comScore analysis found that LivingSocial concentrated the majority (73%) of its display ads on the top five US Web properties, particularly Yahoo and MSN where the ads run mainly in email and news. The rest of the ads ran throughout the web. Groupon, however, ran only 31% of its ads on top publishers’ sites, spreading the majority (69%) around on mid-tier and more obscure sites.

Another strategic difference between the two providers, comScore noted, is that more than half (56%) of Groupon’s offers were for restaurants, while the hefty portion of LivingSocial’s deals (41%) were for books and magazines.

©2011 eMarketer Inc. All rights reserved. http://www.emarketer.com

Tech Mogul Pays Bright Minds Not to Go to College

17 Jun

(While we promote higher education here at Insiders Group Inc, it really isn’t for everyone (Bill Gates was a college dropout, keep in mind).  What’s more important is doing what works best for you and promotes a strong mindset and future.   So read on…)

By MARCUS WOHLSEN, Associated Press Sun May 29, 3:41 pm ET

SAN FRANCISCO – Instead of paying attention in high school, Nick Cammarata preferred to read books on whatever interested him. He also has a gift for coding that got him into Carnegie Mellon University’s esteemed computer science program despite his grades.

But the 18-year-old programmer won’t be going to college this fall. Or maybe ever.

Cammarata is one of two dozen winners of a scholarship just awarded by San Francisco tech tycoon Peter Thiel that comes with a unique catch: The recipients are being paid not to go to college.

Instead, these teenagers and 20-year-olds are getting $100,000 each to chase their entrepreneurial dreams for the next two years.

“It seems like the perfect point in our lives to pursue this kind of project,” says Cammarata of Newburyport, Mass., who along with 17-year-old David Merfield will be working on software to upend the standard approach to teaching in high school classrooms.

Merfield, the valedictorian of his Princeton, N.J., high school class, is turning down a chance to go to Princeton University to take the fellowship.

Thiel himself hand-picked the winners based on the potential of their proposed projects to change the world.

All the proposals have a high technology angle but otherwise span many disciplines.

One winner wants to create a mobile banking system for the developing world. Another is working to create cheaper biofuels. One wants to build robots that can help out around the house.

The prizes come at a time when debate in the U.S. over the value of higher education has become heated. New graduates mired in student loan debt are encountering one of the toughest job markets in decades. Rising tuitions and diminishing prospects have led many to ask whether college is actually worth the time and money.

“Turning people into debt slaves when they’re college students is really not how we end up building a better society,” Thiel says.

Thiel made his fortune as a co-founder of online payment service PayPal shortly after graduating from Stanford Law School. He then became the first major investor in Facebook. In conversation and as a philanthropist, Thiel pushes his strong belief that innovation has stagnated in the U.S. and that radical solutions are needed to push civilization forward.

The “20 Under 20” fellowship is one such effort. Thiel believes that the best young minds can contribute more to society by skipping college and bringing their ideas straight to the real world.

And he has the shining example of Facebook to back up his claim. Thiel’s faith in the world-changing potential of Harvard dropout Mark Zuckerberg’s idea led him to invest $500,000 in the company, a stake that is now worth billions.

Still, the Zuckerbergs of the tech industry are famous because they are the exceptions. Silicon Valley is littered with decades-worth of failed tech startups.

Vivek Wadhwa, director of research at Duke University’s Center for Entrepreneurship and a writer for TechCrunch and Bloomberg Businessweek, has assailed Thiel’s program for sending what he sees as the message that anyone can be Mark Zuckerberg.

“Silicon Valley lives in its own bubble. It sees the world through its own prism. It’s got a distorted view,” Wadhwa says.

“All the people who are making a fuss are highly educated. They’re rich themselves. They’ve achieved success because of their education. There’s no way in hell we would have heard about Peter Thiel if he hadn’t graduated from Stanford,” he says.

Thiel says the “20 Under 20” program shouldn’t be judged on the basis of his own educational background or even the merits of his critique of higher education. He urges his critics to wait and see what the fellows achieve over the next two years.

According to data compiled by the Georgetown University Center on Education and the Workforce, workers with college degrees were laid off during the Great Recession at a much lower rate than workers without degrees. College graduates were also more likely to be rehired.

But for fellowship recipients like John Burnham, 18, such concerns pale next to the idealism of youth. At his prep school in western Massachusetts, Burnham started an alternative newspaper to compete with the school’s official publication.

The entrepreneurial experience of creating something out of nothing captured his imagination. Now his ambitions have grown.

Burnham believes that the world’s growing population will put an unsustainable strain on the planet’s natural resources. That’s why he’s looking to other worlds to meet humanity’s needs.

Specifically, he believes that mining operations on asteroids could hold the key. For the next two years, he’ll be studying rocket propulsion technology and puzzling through the economics of interplanetary resource extraction.

“This fellowship is so much of a better fit for my personality than I think college would be,” Burnham says. “When you get an opportunity of the magnitude of this fellowship, I couldn’t see myself being able to wait.”

two great new Insiders Group workshops!

24 Sep

Great news everyone!

Starting in October, Insiders Group Inc. will be offering two sets of workshops that are CAN’T MISS!

With all the craziness going on with the U.S. economy, we’re kicking off our Autumn series with a two-hour intensive Insider Secrets to Near Perfect Credit workshop. Where our Financial Freedom courses tell you how to alter your mindset in order to learn the proper, no-fail ways to clear your debt and get a better grip on your finances through employing the secrets of the wealthy elite, our credit repair workshop teaches you to:

  • obliterate bad marks on your credit report and significantly increase your credit score in only 91 days
  • discover the secrets to getting bank loans and lines of credit even if your credit stinks
  • gain access to the billions of dollars out there that creditors are willing to give you, and much more.

The small investment for this priceless program is only $27. Registration begins right now, so join us at 216 Greene Avenue in the historic Clinton Hill section of Brooklyn on October 15th at 7pm to start enjoying the privileges that come along with good credit. The program also has a 100% money-back guarantee. If you’re not fully satisfied, you will get a full refund.

Later that week, and two more times during the month, discover the secret, unfair advantage that allows you to rake in huge profits in today’s real estate market with no bank loan, no credit, and little or none of your own money.

A lot of people feel the real estate market has crashed. But any investor worth their salt knows that no matter what changes there are to the market, one has to alter their strategies. Insiders Group Inc. is a true proponent and example of that type of thinking, and so we’re offering a great workshop for you all to still make money in real estate.

First some facts: According to the Association of Progressive Rental Organizations, the rental industry’s trade association, the lease option business generates $4.4 billion in revenues for the industry, and serves nearly three million customers! It shows no signs of slowing down, in fact, all indications point to increased revenues for years to come. It’s time for you to take advantage of this high profit, proven method while there is still virtually no competition.

In the “Insider Secrets to Making Big Money In Real Estate With Little Cash and No Credit” we’ll cover in detail and reveal the insider secrets of using the “lease with an option to buy” basic strategies. When you walk away from this workshop there will be no guess work involved in making your fortune in real estate because we’ll take you by the hand and show you the way.

When you register for this real estate investing workshop you’ll discover:

  • How you can acquire a profit producing property for very little or nothing down quickly and easily
  • How to attract the best tenants who pay for the property while you pocket extra cash
  • Learn the only types of real estate to invest in and which types you should avoid at all costs
  • Fun, fast, step-by-step methods for attracting eager buyers and motivated sellers but more importantly, how to get them to sing on the dotted line —EVERY TIME. Hint: it’s easier than you think!

…and MORE!

So, who should come to this workshop? Any already established investor who wants to stay ahead of the market and boost their income with a powerful new strategy. Also, anyone interested in making huge profits acquiring a portfolio of valuable real estate without the headaches associated with traditional investing.

You’ll get two hours of ALL NEW money making real estate investing information featuring the best quick start information.

Oh, and did I mention? It’s FREE. WHY? Because we know once you see how powerful these insider money making strategies are, we’re certain that we will at some point work closely together and each make a fortune. But because it’s free, we have to limit registration to the first 30 people that are registered, and seats are already being filled.

Insider Secrets to Making Big Money In Real Estate With Little Cash and No Credit starts on Saturday, October 18th at 1pm, occurs again Tuesday October 21 at 7pm, then again on Saturday November 1st at 1pm.

Registration for both workshops is uncannily easy. Either call us Toll Free: 800–614-4018 or at 718-622-2271.

So Don’t Wait, Hesitate, or Procrastinate! It’s time for you to Take Advantage of These Risk-Free Offers Today!

www.InsidersGroup.com